Instant Chemistry Inc. is a biotechnology company in the dating industry that uses personal genomics to improve the success rates of matchmakers. By obtaining a cheek swab from singles, Instant Chemistry can determine the biological compatibility between two people.
My start-up company first approached Sovereign State in the summer of 2013. This was our first time engaging a branding studio. From the outset, Joel and his team approached our project very holistically. This was a wonderful surprise, as we had expected the standard process – design, design, design. Rather than taking that typical approach, Joel helped us construct a branding strategy that augmented our business strategy. That resulted in the rapid execution of the brand direction and its elements in addition to creating an industry-leading look targeted to our audience. We have received overwhelmingly positive feedback from our customers and we are very proud of the way our brand looks and feels.