Instant Chemistry Inc. is a biotechnology company in the dating industry that uses personal genomics to improve the success rates of matchmakers. By obtaining a cheek swab from singles, Instant Chemistry can determine the biological compatibility between two people.




My start-up company first approached Sovereign State in the summer of 2013. This was our first time engaging a branding studio. From the outset, Joel and his team approached our project very holistically. This was a wonderful surprise, as we had expected the standard process – design, design, design. Rather than taking that typical approach, Joel helped us construct a branding strategy that augmented our business strategy. That resulted in the rapid execution of the brand direction and its elements in addition to creating an industry-leading look targeted to our audience. We have received overwhelmingly positive feedback from our customers and we are very proud of the way our brand looks and feels.

Jeremy Bluvol
Partner




Identity




Brand Icons



Applications





Pirates Blend

Next Project

See More