Pirates Blend is an arts and music based company serving resources and opportunities for artists to showcase their work through innovative and alternative means. The Pirates Blend soul crosses traditional borders and cross-pollinates artistic forms to create new platforms for expression.
Sovereign State worked with Pirates Blend to create the brand design system with the “X marks the spot” graphic as the foundation element. The identity was enabled to organically adapt and present different facets and stories as needed by the brand. The accompanying system of graphic shapes allowed for a multitude of configurations to present artists, content, and label support.