Toronto’s own Flyt Club was conceived by a former para rowing world champion and Muay Thai fighter to bridge the gap between physical and mental wellbeing. This approach to overall strength and resilience would be achieved through a curriculum of carefully designed classes integrating spin, bootcamps, fighter classes and hybrids of the three to push and enhance each participant’s level. Flyt’s ethos is to understand that each person must fight for their light: that as a community, a shared belief can take us past fitness as simply a method of superficial aesthetic, to another foil we give ourselves to thrive.
Sovereign State established a cohesive brand strategy and system that considered the complete environment and experience. The brand in its full expression was developed to be consistent and complimentary without a copy and repeat approach.
Photography: Matt See