Vela

Vela is one of the 88 constellations of the night sky. The English meaning of the name is appropriately ‘the sails’. A joint project from Toronto hospitality and restaurant originals Amanda Bradley and Robin Goodfellow of Alo and Bar Raval respectively. Vela is a King St. West hotel lobby-inspired restaurant with a flowing interior design crafted by Partisans of the Bar Raval legacy.

Sovereign State developed the connected system of brand elements to align with the elegance, energy and flow of the experience.

  • Strategy
  • Identity
  • Social Media
  • Digital
  • Wayfinding / Signage
  • Printed Collateral

Interior Design: Partisans
Photography: Rick O’Brien / Matt See