Amidst the twinkling stars of the night sky, Vela stands out as one of the most captivating and alluring constellations, its name evocative of the graceful sails that propel ships across the open ocean. It is this sense of timeless elegance and effortless grace that Amanda Bradley and Robin Goodfellow sought to capture in their latest venture, a joint project that brings together the best of Toronto's hospitality and restaurant scene.

With a flowing interior design crafted by Partisans of the Bar Raval legacy, Vela is a King St. West hotel lobby-inspired restaurant that exudes an air of understated sophistication and refinement. To ensure that every aspect of the brand experience perfectly aligns with this vision, Sovereign State has developed a connected system of brand elements that seamlessly weaves together the different elements of the brand, creating a cohesive whole that perfectly captures the elegance, energy, and flow of the overall experience.

  • Strategy
  • Identity
  • Social Media
  • Digital
  • Wayfinding / Signage
  • Printed Collateral

Interior Design: Partisans
Photography: Rick O’Brien / Matt See