Novamind is focused on addressing the world’s mental health crisis through the integration of psychedelic-assisted psychotherapy into modern psychiatry. Early data collected from current U.S Food and Drug Administration clinical trials suggest that psychedelics will revolutionize the treatment of mental health disorders including: anxiety, depression, post-traumatic stress disorder and addiction.

Sovereign State worked with Novamind to integrate the qualities of the brand into an evolved identity - guidance, compassion and healing. A full brand guideline was developed to direct the implementation of the brand into its various environments and sub-brands.

  • Strategy
  • Identity
  • Brand Guidelines

Animation: Good Form Studio

Psychedelic Medicine

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Ustia vel Novamind

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Logo Scalability

Use Original Logo if larger than 0.875 in.
Use Small Logo Variant for sizes between 0.875 in. and 0.375 in.
Use Smallest Logo Variant for sizes below 0.375 in.

Ruby

PMS
1805 C
RGB
175 39 47
HEX
AF272F
CMYK
21 96 88 12

Garnet

PMS
673 C
RGB
217 134 186
HEX
D986BA
CMYK
12 56 0 0

Citrine

PMS
2006 C
RGB
234 188 80
HEX
EBBC4E
CMYK
8 26 80 0

Topaz

PMS
2387 C
RGB
0 102 224
HEX
0066E0
CMYK
90 63 0 0

Jade

PMS
573 C
RGB
185 235 211
HEX
BAEBD4
CMYK
29 0 17 0

Sapphire

PMS
295 C
RGB
32 36 93
HEX
21265C
CMYK
100 84 36 39

Emerald

PMS
348 C
RGB
12 125 76
HEX
0D7D4D
CMYK
99 22 100 9

Pearl

PMS
11-4302 TCX
RGB
241 240 226
HEX
F1F0E2
CMYK
5 3 11 0

Black

PMS
Black 6 C
RGB
16 24 32
HEX
000000
CMYK
50 0 0 100

White

RGB
255 255 255
HEX
FFFFFF
CMYK
0 0 0 0