PG Cluck’s started off as a modest, local’s favourite fried chicken shack in the heart of Little Italy. Founded by Pawel & Stephanie Grezlikowski, the brand continues to blossom into new locations with exciting innovations that keep the beloved brand on the forefront of the hungry mind.
Sovereign State worked with the couple’s ambition to evolve the brand into a much more dynamic visual experience. The design system was developed to elevate and compliment the level of attention they put towards their product and brand.
Photography: Matt See